Flashback: Introducing 4-Beat

We’re often asked what our logo represents and so for this episode of Flashback we take a look at how it was designed thirteen years ago, explaining the ideas behind it and how it represents us.

Extract from CLScapades newsletter

Introducing 4-Beat

Cls

The City of London Sinfonia has a new image! The launch of which coincides with the start of the Orchestra’s Autumn season of concerts at the Barbican Centre, London.

The fresh new visual identity is centred around the new logo: 4-beat. With a brief to create an image that reflected both the creative nature of the Orchestra and its high artistic standards, Mackerel developed a design which illustrates the rhythmic movement of a conductor beating 4/4 time. In reflecting the fun and vibrancy of live classical music, 4-beat appeals to everyone.

Mark Davis, Creative Director of Mackerel commented “the vibrancy of live orchestral music is depicted through the movement and energy of 4-beat; and in appealing to audience of all ages, the enjoyment and inspiration that is key to the Orchestra’s work, is now reflected in the CLS brand.”

Summer 1999

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